Privacy Policy

We, at ReadTheory LP ("ReadTheory", "we" or "us") regard your privacy with the seriousness it deserves. This Privacy Policy will help you understand what information we may collect about you and the ways in which we collect, store, use and disclose information about you, including any personally identifiable information ("Personal Information" or "PII"), in connection with your use of the Website.

This Privacy Policy constitutes a binding and enforceable legal contract between ReadTheory and you, so please read it carefully.

Capitalized terms not otherwise defined herein shall have the meaning ascribed to such terms in the
Terms of Use


By using the Website you expressly consent to the terms of this Privacy Policy and the Terms of Use (of which this Privacy Policy is an integral part and which is binding on all users of our Website), and to the collection, use and disclosure of your information, including Personal Information, as may be applicable to you, in accordance with the terms of this Privacy Policy.


Note that you are not obligated by law to provide us with any Personal Information. You acknowledge, warrant and agree that any information you do provide to us (for example, by contacting us through the Website and providing us with your contact details), is provided of your own free will and consent, for the purposes and uses described herein. If any of our services featured on the Website will require submission of your Personal Information, we will ask for your prior express consent to collect any such Personal Information. In any event, you will be provided with an opportunity to opt out of submitting any of your Personal Information, as described in the 'Accessing Your PII and Opting Out' section below, but note that where such Personal Information is required in order for you to be able to access a particular feature or service available on or through the Website, your opting out of submitting such Personal Information may affect our provision of such feature or service to you.

Information We Collect

  • We may collect certain information that does not by itself identify a specific individual. Such information may tell us about the type of browser you use, identify your Internet Service Provider (ISP), tell us about your browsing actions, demographic information, network status and other type of user activity (clicks on links or advertisements, downloads, etc.). We use analytics and similar services to help us deliver a better and more personalized service to you by enabling us to gauge usage patterns, customize our services according to your individual preferences, and speed up your searches. We take care and employ security measures to ensure that any such information is not linked to any other information that, in combination, may identify you personally.

  • As mentioned above, if you contact us for customer support or submit other types of queries through our Website or through any email featured on it, we may have access to or may collect additional information in order to respond to you or address your concerns.

We do not knowingly solicit or collect information from or about any individuals who are under the age of 13. If we later learn that any user of our Website is under the age of 13, we will take appropriate steps to remove that user’s information from our databases and will restrict that individual from future access to the Website. If you are aware of any such use of our Website or submission of Personal Information by persons under the age of 13, please contact us at support@englishmaven.org.

Use of Cookies

Our Website uses "cookies" and other similar technologies (such as web beacons, pixel tags, scripts, tags, etc.) in providing our services to you. Such technologies allow us to collect information about our users, their devices and their online behavior automatically, which we can then use to enhance your navigation on the Website, improve our services, personalize your user experience, and collect statistics about user preferences, behavior, etc. and administer a variety of other analytical tasks.

A "cookie" is a small piece of information that a website assigns to your computer or mobile device while you are viewing it. Cookies could be very helpful and can be used for a variety of purposes, such as allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences and making the interaction between you and the services offered on our Website quicker and easier. Cookies are also used to help ensure that the advertisements you see, if any, are relevant to you and your interests. You can find more information about cookies at www.allaboutcookies.org. You may remove our cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Website and/or services we may offer may not operate properly and your online experience may be limited.

From time to time, our Website may use third-party cookies served by our advertising partners. Such cookies may be used to serve you personalized advertisements, measure such advertisements’ effectiveness, or otherwise personalize the content provided to you through the Website. Although we do not have control over these third-party cookies, you are able to disable such cookies through your individual browser settings. Please note that the settings offered by a certain browser or device often only apply to that particular browser or device.

In some instances we may use a "click-through URL" linked to information and content. When you click on some links, they may redirect you to a separate web server before arriving at the destination page on our Website or on one of our partner's websites. We or our trusted partners may track this click-through data to help us determine interest in particular topics, measure the effectiveness and performance of our customer communications and promotions.

How We Use Information We Collect

We may use your information for the following purposes:

  • To improve our Website and/or services we offer and to identify and authenticate your access to certain features of the Website.

  • To provide you with ongoing customer assistance and technical support.

  • We may combine your PII with publicly available information and information we receive from cross-reference with selected partners and other third parties. By combining this information, we are better able to communicate with you and to create a more customized user experience.

  • To send you marketing information about products, services and offers, which may be of relevance to you, but only as permitted by law or specifically approved by you. If you do not want to receive any more communications from us, you are able to send us an email to support@englishmaven.org, with the subject heading "Unsubscribe". When we use your email address to send you marketing information, the message itself carries important instructions as to the method of removal from the distribution list (should you so choose).

  • We may transfer or disclose PII to our affiliated companies, subcontractors or such other trusted third party service providers or partners who may be located in different jurisdictions across the world for the purpose of: (a) storing or processing such information on our behalf, or to assist us with our business operations and to provide and improve our Website and/or services we may offer; (b) performing research, technical diagnostics, analytics or for statistical purposes; (c) carrying out your express instructions in connection with your queries submitted to us.

  • We may disclose PII, or any information you submit through your use of the Website if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (a) comply with any applicable law, regulation, court order, legal process or governmental request; (b) enforce our policies (including our Terms of Use and Privacy Policy), including investigations of potential violations thereof; (c) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (d) to establish or exercise our rights to defend against legal claims; or (e) prevent harm to the rights, property or safety of ReadTheory, our users, yourself or any third party.

We reserve the right to use information you provide to us for any purposes specifically agreed by you at the time of providing such information to us.

Use of Anonymous Information

We may use or share "Anonymous Information" (i.e. information which does not enable identification of an individual user, non-Personal Information, aggregated information or Personal Information in non-human readable form) in any of the circumstances listed above, as well as for the purpose of providing and improving the Website and/or services we may offer, aggregate statistics and conduct business and marketing analysis, and in order to enhance your experience with the Website and/or services we may offer. If we combine Personal Information with Anonymous Information, the combined information will be treated as Personal Information for as long as it remains so combined.

Accessing Your PII and Opting Out

As required by applicable law, we enable you to view, amend or delete the PII that we have collected. To do so, contact our customer support at support@englishmaven.org and detail your request. Please allow us up to 2 business days to complete the processing of any such request.

How We Share Your Information

We may disclose your PII, or any information you submitted to us in connection with the Website and/or services we may offer, including the following:

  • to third parties in our business network in connection with providing services we may offer you
    (including advertising partners, business consultants, or professional advisors);

  • if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to comply with applicable laws, regulations, legal processes or governmental requests;

  • to enforce our policies and agreements with you (including our Terms of Use and this Privacy Policy);

  • for investigating, detecting, preventing, or taking action regarding illegal activities or other wrongdoing, suspected fraud or security issues; or

  • any other purpose for which we have obtained your specific prior consent.

We store your information on our servers located in the United States. If you are located within the European Union, please note that information collected by us may be transferred outside the European Union / European Economic Area and your consent to this Privacy Policy and continued use of our Website represents your agreement to such transfer.

How We Protect Your Information

The security of your Personal Information is important to us. We follow generally accepted industry standards, including the use of appropriate administrative, physical and technical safeguards, to protect information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we apply standard security measures to protect your Personal Information, we cannot guarantee its absolute security or confidentiality. If you have any specific questions or security concerns, please contact us at support@englishmaven.org.

Interaction with Third Party Services

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties to which we may disclose information as set forth in this Privacy Policy. Although through the Website you may be able to connect or interact with Third Party Services, we nonetheless are not responsible for the privacy practices or the contents of these Third Party Services. Because such Third Party Services may involve collection of Personal Information from you, we encourage you to read the terms of use and privacy policy of each Third Party Service that you choose to use or interact with.

Retention of Personal Information

We will retain any Personal Information that we collect only for as long as is required for the purposes for which such PII is collected, and in any event will delete any such PII following any opt out request received from you. We reserve the right to retain a copy of the opt out request and any necessary accompanying details for administrative and regulatory compliance purposes only.

Merger, Sale or Bankruptcy

In the event that we are acquired by or merged with a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer or assign information, including Personal Information, in connection with the foregoing events. In such an event, our affiliated companies or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Contact Us

If you have any questions or queries about our Privacy Policy or your Personal Information that we may have collected, contact us by e-mail at the following address: support@englishmaven.org.

Modifications to the Privacy Policy

We reserve the right, at our discretion, to revise or update this Privacy Policy at any time, provided that any such changes will always take into consideration your rights under applicable law. Any modifications to this Privacy Policy will be effective upon our posting of the new terms and/or upon implementation of the new changes on the Website (or as otherwise indicated at the time of posting). Your continued use of the Services after the amendments to this Privacy Policy have entered into effect will constitute your acceptance thereof. Make sure to review our Privacy Policy periodically.

Last updated: January 28, 2020